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Subjects
Building on the foundation of his successful previous titles–Basic Marketing Research: Integration of Social Media and Marketing Research: An Applied Orientation–author Naresh Malhotra covers concepts at an elementary level, deemphasising statistics and formulas. Sensitive to the needs of today’s undergraduates, Malhotra integrates online. Manual for Marketing Research: An Applied Orientation 6th Global Edition by Naresh K. Orientation Global Edition Global Edition author:by Naresh K. Contemporary Canadian Marketing Cases (eBook Rental) Free Textbooks,.
This special issue, featuring contributions from top scholars including former editors of top journals in marketing, will assemble a set of current, comprehensive review articles written by distinguished experts on the state-of-the-art of marketing research and future prospects in the transition towards sustainable society.
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Publication Details
- Publisher:
- Emerald Group Publishing
- Publication Date:
- 2016
- Series:
- Review of Marketing Research
Format
- OverDrive Read 2 MB
- Adobe PDF eBook 1.6 MB
- Adobe EPUB eBook 2 MB